IDEAL MOISTURE LEVEL SERUM




  • Beauty Shortlist Awards 2021
    Best International Natural Skincare Brand - Winner



    There are many hydrating serums with hyaluronic acid products on the market, but when humidity is low, relying on a product with a high concentration of or low molecular sized hyaluronic acid cannot effectively hydrate the skin. This is because when humidity is lower than 70%, humectants like hyaluronic acid will not be able to easily pull water vapour from the air to add to the skin’s hydration level. In addition, studies have shown that when hyaluronic acid is broken down into very low molecular weight ( ≤ 25 kDA) or nano-sized, it can potentially pull bacteria and other unwanted ingredients more deeply into the skin, causing acne and inflammations!

    Thus instead of low molecular weight hyaluronic acid, Twelve Beauty Ideal Moisture Level Serum selected Saccharide Isomerate, along with Panthenol (aka pro-vitamin B5) and Vegetable Glycerin to provide long-lasting hydration, while long-chain sodium hyaluronate forms a protective layer on the skin surface to lock in moisture, preventing trans-epidermal water loss.

    The gentle yet powerful, anti-inflammatory and anti-bacterial formula is further fortified with Organic Masterwort Leaf, Butterfly Bush, White Genepì and Mallow Extract to fight free radicals, soothe, calm, reduce redness, and inhibit collagen & elastin breakdown.



    Formulated specifically to:

    1. Hydrate, lock in water
    2. Soothe dry and sensitive skin
    3. Stimulate cell regeneration
    4. Anti-inflammatory and anti-bacterial
    5. Soothe and calm, reduce redness
    6. Inhibit collagen and elastin breakdown
    7. Fight and neutralize free radicals



    Formulated specifically for:

    1. Sensitive, or delicate, fine textured skin that tends to become dry
    2. Skin prone to flushing from temperature changes (both extreme cold and heat)
    3. Skin exposed to harsh atmospheric elements (wind, sun, cold, pollution) and chemicals (soap, medication)
    4. Skin suffering from stress or hormonal changes including acne
    5. Skin pre-disposed to allergic reactions



    The entire TWELVE collection is completely free from parabens, sulphates, silicones, petrochemicals and glycols. Formulas are plant based and meet stringent requirements on green chemistry. They are also naturally scented with floral extracts and traces of essentials oils and use only natural emulsifiers. Formulated and produced in Spain.





  • Apply a few drops to clean skin after toner and before moisturizer.





    1. Saccharide Isomerate - naturally derived from plants, and is similar to the carbohydrates found on skin and works as a water-magnet.

    2. Panthenol - a great skin conditioning agent to provide deep penetrating moisture to the skin, stimulating epithelisation which aids wound healing and offers a soothing effect.

    3. Sodium Hyaluronate - forms a thin, invisible, transparent, visco-elastic surface film. The hyaluronic acid film helps to preserve the most important characteristics of youthful, healthy skin, such as suppleness, elasticity and tone.

    4. White Genepì Extract - protects the skin with anti-oxidant and radical scavenging properties.

    5. Imperatoria Leaf Extract - has an astrigent action along side strong anti-inflammatory properties.

    6. Mallow Flower Extract - a soothing, anti-irritant with gentle moisturising properties.

    7. Butterfly Bush Leaf Extract - offers anti-oxidant protection against UV.





  • Aqua, Saccharide Isomerate, Sodium Hyaluronate, Panthenol, Peucedanum Ostruthium Leaf Extract*, Buddleja Davidii Leaf Extract*, Artemisia Umbelliformis Extract*, Malva Sylvestris Flower Extract*, Glycerin*, Benzyl Alcohol, Dehydroacetic Acid, Citric Acid, Sodium Citrate.

    *Organic ingredients