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IDEAL MOISTURE LEVEL SERUM

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  • ■ Skin is constantly dehydrated, dry, tight, rough, or prone to redness
    ■ Sensitive, dry, eczema-prone, or barrier-compromised skin
    ■ Skin still feels dehydrated or even drier after using conventional hydrating serums
    ■ Frequently exposed to air-conditioned rooms, cold weather, or direct sunlight, causing rapid moisture loss
    ■ Seeking a deeply hydrating, non-sticky serum that instantly soothes redness and discomfort
    ■ Looking for an ideal makeup base serum that plumps skin and helps subsequent products glide on smoothly


    Dehydration is the root cause of skin sensitivity, tightness, roughness, and premature aging. However, many hyaluronic acid serums on the market rely solely on a single molecular weight or excessively high concentrations of hyaluronic acid. When ambient humidity drops below 70%, these formulations fail to draw moisture from the air and instead draw water from the dermis to the epidermis where it rapidly evaporates—leaving the deeper skin layers feeling even tighter and drier, resulting in a vicious cycle of dehydration. Furthermore, unoptimized low molecular weight ingredients can potentially irritate delicate, reactive skin, triggering inflammation or sensitivity.

    Formulated by Dr. Pedro Catalá, TWELVE Beauty evolves into twelveLab with the launch of its upgraded hero product: Ideal Moisture Hyaluronic Serum. Specifically designed for dehydrated, sensitive, and barrier-compromised skin, this hydrating serum utilizes a precise "Hydro-regulative" formulation approach to deliver deep, long-lasting moisture and calming comfort.

    The upgraded formula is infused with a "Multi-Hyaluronic Complex" featuring five molecular weights, alongside Saccharide Isomerate (known as a "moisture magnet"). Together, they continuously inject multi-depth hydration into the skin while creating a breathable protective shield on the surface to lock in moisture and prevent transepidermal water loss.

    To address the immediate soothing needs of sensitive and damaged skin, the formula also features the neurocosmetic active Cherimoya Fruit Extract alongside Lactobacillus/Soymilk Ferment Filtrate (Supermetabiotics). Cherimoya Fruit Extract acts directly on sensory nerve endings in the skin to regulate neurotransmission, instantly alleviating redness, itching, and inflammatory discomfort caused by dryness or environmental stress, while the Supermetabiotics help rebalance the skin's microbiome. Paired with Pro-Vitamin B5 and the brand's patented Calyx12® botanical complex (featuring Butterfly Bush, Thyme, Mallow, Masterwort, and White Genepi), it significantly reinforces the natural skin barrier, protects against free radical damage, and helps prevent the breakdown of collagen and elastin.

    The exceptionally lightweight, silky texture absorbs instantly into the skin without leaving any sticky or greasy weight, making it a favorite among makeup artists for creating a dewy, flawless base. With continuous use, it enhances skin hydration levels, moisture retention, and sensitivity tolerance, restoring a plump, firm, and radiant complexion.





    The upgraded formula delivers multiple key benefits:

    1. Multi-Depth Hydration & Moisture Lock: The 5-molecular-weight Hyaluronic Complex and Saccharide Isomerate penetrate deep to hydrate and lock in moisture long-term.
    2. Neuro-Soothing & Instant Anti-Inflammation: Cherimoya Fruit Extract modulates sensory nerve receptors to instantly reduce tightness, redness, itchiness, and irritation.
    3. Microbiome Balance & Barrier Repair: Lactobacillus/Soymilk Ferment Filtrate and Pro-Vitamin B5 help balance skin lipids and microbiome health while strengthening the protective barrier.
    4. Potent Antioxidant & Anti-Photoaging: The Calyx12® complex neutralizes free radicals, protects against UV and blue light damage, and preserves collagen and elastin.
    5. Promotes Cellular Regeneration: Activates cellular repair processes and brightens dull skin tones.
    6. Perfect Hydrating Prep Base: Softens and plumps skin before makeup application without pilling, ensuring a smooth, dewy finish.







  • Apply morning and night to clean, toned skin. Gently press a few drops onto the face and neck until fully absorbed, then follow with your preferred moisturizer or facial oil to seal in hydration.






    1. 5-Weight Hyaluronic Complex
      A multi-molecular hyaluronic acid blend (including Sodium Hyaluronate, Sodium Acetylated Hyaluronate, and Sodium Hyaluronate Crosspolymer) that penetrates different skin layers to deliver multi-depth hydration, plump fine lines, and improve elasticity.

    2. Saccharide Isomerate
      A plant-derived carbohydrate complex with a structure similar to human stratum corneum. It binds tightly to skin keratin like a moisture magnet, maintaining long-lasting hydration and preventing water evaporation even in low-humidity environments.

    3. Cherimoya Fruit Extract
      An innovative neurocosmetic active rich in natural polyphenols and antioxidants. It modulates skin sensory nerve receptors, reducing sensitivity signals to instantly soothe redness, itching, and tightness for enhanced comfort and stability.

    4. Panthenol (Pro-Vitamin B5)
      A deeply hydrating and soothing ingredient that calms tightness and redness. It supports skin tissue regeneration and barrier repair, leaving skin feeling soft, comfortable, and supple.

    5. Lactobacillus/Soymilk Ferment Filtrate
      A Supermetabiotic rich in bioavailable peptides and prebiotic nutrients. It balances the skin microbiome, strengthens lipid barrier defenses, and stimulates cell turnover to boost skin elasticity and self-repair.

    6. Masterwort Leaf Extract
      A core component of the patented Calyx12® complex, sustainably harvested from the High Alps. It offers tissue-repairing and anti-inflammatory benefits, firming the skin and protecting against environmental stress.

    7. Mallow Flower/Leaf/Stem Extract
      A core component of the patented Calyx12® complex, rich in mucilage and flavonoids. It forms a soothing protective layer that deeply hydrates and calms delicate, reactive skin.

    8. White Genepi Extract
      A core component of the patented Calyx12® complex, rich in chlorogenic acid and antioxidant polyphenols. It neutralizes free radicals, repairs UV-induced cellular damage, and provides natural antibacterial protection.

    9. Butterfly Bush Extract
      A core component of the patented Calyx12® complex, providing powerful antioxidant and photoprotective properties. It guards against blue light and UV damage, preventing collagen breakdown and photoaging.

    10. Thyme Extract
      A core component of the patented Calyx12® complex, packed with natural thymol and polyphenols. It delivers anti-pollution, antibacterial, and soothing actions to defend against inflammation caused by micro-particles.







  • Aqua, Annona Cherimola (Cherimoya) Fruit Extract, Saccharide Isomerate, Glycerin, Panthenol, Pentylene Glycol, Glyceryl Caprylate, Levulinic Acid, Sodium Hyaluronate, Lactobacillus/Soymilk Ferment Filtrate, Butylene Glycol, Sodium Citrate, Citric Acid, Malva Sylvestris (Mallow) Flower/Leaf/Stem Extract, Peucedanum Ostruthium (Masterwort) Leaf Extract, Artemisia Umbelliformis (White Genepi) Extract, Pantolactone, Phenylpropanol, Sodium Dehydroacetate, Buddleja Davidii (Butterfly Bush) Extract, Thymus Vulgaris (Thyme) Extract, Sodium Acetylated Hyaluronate, Sodium Hyaluronate Crosspolymer, Ethylhexylglycerin.